Member

The Member tee and hoodie are casual pieces for wearing the brand and the logo: the Marionette, the wordmark, and Weary Wolf on their own.

The full Toxic Society logo started as nine options, all built on the custom font. The goal was something cartoony that also meant something, so the options play with spacing, letters trailing off, some letters filled in, and letters hanging from puppet strings.

After reviewing the options with the team, one stood out: the letters hanging from puppet strings. It carries a deeper meaning, about things controlling what you do in society and the outside factors behind the decisions you think you're making. To keep the letters together and keep that meaning, the X in Toxic became the crossbar of a marionette, with two letters hanging from it. The X is coloured in as wood, which keeps it cartoony and makes the crossbar obvious.

The TS mark uses the custom font again. The crossbar is turned at an angle, like a side view of it, instead of the front-on view of the X.

For the hoodie, the goal was a clean outline of Weary Wolf that is easy to recognise from a distance. This is the first sketch of the angle he looks from.

Inking starts here, shown in one of the colours offered. Inking usually comes after the sketching is done and everything is placed, but sometimes a better idea only shows up while inking. The bottom jaw went through a few options: bigger, a longer chin, tucked behind the inner hood. In the end it stayed a clean line.

Every print is hand-pressed in-house onto the garment you're holding.