Go the Rounds
Don't let one bad round decide the fight.
Tee · Hoodie
01
Behind the piece
Not every round goes your way. Sometimes you get outmatched, caught off guard, or knocked flat despite everything you thought you were ready for.
On the back, Weary Wolf is on the wrong end of a heavyweight fight, against an opponent who looks built to put him down. The scene exaggerates something familiar: failure rarely arrives gracefully. It can be frustrating, embarrassing, and convincing enough to make quitting feel reasonable.
The point isn't to pretend every loss is secretly a win.
It's to keep one bad round from deciding the whole fight. Take the hit, learn what it showed you, and answer the bell again.
02
Look closer
Hold the piece up while you read. Each detail is on what you're wearing.
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01
The opponent
Belt on, gloves up, built to put him down. This was never going to be a fair fight.
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02
The stars
Weary Wolf is seeing stars. This is the moment most people decide the fight is over.
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The heavyweight sign
He's in the heavyweight division whether he signed up for it or not. Some fights pick you.
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From idea to piece
How Go the Rounds went from a flying tooth to the print on what you're holding.
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Concept
Go the Rounds borrows from classic cartoon boxing, red gloves included. Weary Wolf gets beaten up and goes through every round, the way life keeps knocking you down and putting you through the wringer. You decide whether to show up and stand through it and come out stronger, and that is what makes you a winner. It is meant to be more humbling than victorious, closer to what people actually go through.
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The tooth
It started with the tooth, the first thing drawn. This page shows different expressions for it. The goal was something exaggerated and silly, flying toward Weary Wolf or away from him.
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Stars to the rescue
Once the tooth was flying out of him, Weary Wolf's face came next, along with the idea of stars lifting him up. In a classic cartoon you see stars when you get hit, so here the stars help him. Some pull on his ears, and others act as his corner men, spraying him with water and wiping him down.
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The first design
The angle took a while to settle. A fist flying in and his tongue flying out were fixed ideas. This is the first design shown to the team, and it wasn't visually appealing. Art for clothing has two jobs: it should be exaggerated like a classic cartoon, and it should look good enough that someone wants to wear it. That was a big lesson.
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A new attacker
The team said the facial expression needed work. The eyes stayed, but the attacker, the dog, needed a different angle. This is the first dog, throwing the punch at an angle. It changed again before the final version.
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Sketching in layers
When a sketch isn't right, a new layer goes on top and the sketching continues there. The layers stack up, one over another, until something looks good.
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More details
More details go in, including the teeth. The question was whether they should fly straight at the viewer or off to the side. Off to the side won, because it looks more like a tooth from that angle. The goal was still something really silly.
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The finished design
In the last version, the dog's face is stronger and the body language stays the same. He is an Irish bulldog, so his shorts use the colours of the Irish flag. He has a gold tooth, tribal tattoos like boxers and wrestlers often have, a four-leaf clover because he is lucky, and a little dog bowl because he is a good boy. His belt is based on wrestling title belts: simple, with small diamonds and a plaque on the front that reads Toxic Society. The lettering changed too. A bold, classic boxing font had the right energy but didn't match the script, so it was redone to be clean and consistent.
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Garment
Every print is hand-pressed in-house onto the garment you're holding.
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What are you wearing?
Choose your garment.
Tee
Midweight Supima® Cotton Tee
A classic midweight tee in smooth, soft Supima cotton, without the bulk of a heavyweight tee. It carries the artwork well and keeps its shape wash after wash.
- 6 oz midweight Supima® cotton jersey
- 100% American-grown Supima® cotton
- 28/1 extra-long-staple cotton knit
- Pre-shrunk for minimal shrinkage
- Double-needle stitched crewneck rib
- Print hand-pressed in-house
Hoodie
Heavyweight Organic Brushed Fleece Hoodie
Dense fleece with an organic cotton face and a soft interior, chosen for warmth and structure.
- 400 GSM heavyweight organic brushed fleece
- Organic cotton / recycled polyester
- 100% organic-cotton face and a soft interior
- Double fleece-lined hood
- Antique silver eyelets and drawcord tips
- Print hand-pressed in-house
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Make it last
Washing notes, fit, and measurements for each garment are in the Size Guide.
Meet Weary Wolf
The character in this design shows up across the collection. See how he came to be.
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The record
Go the Rounds
- Collection
- Foundations
- Released
- 2026
- Status
- Permanent collection
- Garments
- Tee, Hoodie
- Artwork
- Toxic Society
- Release color
- Black